Search Engine Optimization

What is Search Engine Optimization (SEO)? SEO is the process by which specialists or webmasters try to improve their rankings, for keywords potential customers may search, on large search engines like Google and Yahoo.

The general idea is if you do not rank on the first page on these Search Engine Results Pages (SERP's) for the keywords that drive business to your site, then you will not get much attention or visitors to build your business.

There are two levels of SEO: On Page and Off Page.

On Page optimization is done by manipulating the structure and code of the individual pages so that the search engine "bots" can index your pages properly. Off Page focuses on establishing relevancy to your website and web pages.

Market Image has the expertise and background to help you achieve both. Just be aware that making your site and pages relevant is an ongoing process and you must consider that when budgeting for SEO campaigns.

Remember, once you reach the top, there's no way to go but down. So maintenance of your ranking is key, if you stand pat, the competition will catch up.